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The Miami Herald:
It's time to update business benchmarks, April 27, 2009:
It's time to update business benchmarks
Business Technology Radio:
How SitePal can help in a recession, December 22, 2008:
How SitePal can help in a recession
1to1media:
Can avatars replace humans?, September 3, 2008:
Can avatars replace humans?
Government Technology:
Carly the avatar greets visitors to San Carlos city hall, July 10, 2008:
Carly the avatar greets visitors to San Carlos city hall
eSchoolNews:
'Hybrid' courses show promise, April 3, 2008:
Hybrid courses show promise
Science Daily:
College Students Score Higher In Classes That Incorporate Instructional Technology Than In Traditional Classes, March 26, 2008:
College students score higher in classes that incorporate technology
MSNBC:
The Best Salesperson: Your Website Transform your website into a sales representative by using these online features., March 21, 2008:
The Best Salesperson: Your Website Transform your website into a sales representative by using these online features
Inc.com:
Your Websites: Age-Old Problems; New Age Solutions, January 30, 2008:
Your Websites: Age-Old Problems; New Age Solutions
Small Business Computing.com, August 17, 2005:
When it comes to running your company's Web site ? whether you're selling online or providing information to drive sales at your brick-and-mortar location ? it pays to differentiate your business from the competition. Oddcast, a New York City-based company, believes its SitePal service is just the tool to make small business sites stand out in an overpopulated Internet.
B to B Magazine, March 14, 2005:
McAfee speaks to its customers, boosts sales with animated 'avatar'. McAfee Inc., a Santa Clara, Calif.-based provider of security software, faced a challenge marketing one of its b-to-b products, ASaP VirusScan. Looking to give customers more information without making the site too text-heavy, McAfee chose Flash-based technology from Oddcast Inc., a company that designs animated virtual characters, or "VHosts."Potential customers listened to the avatar's audio message 81% of the time, Gavlak said. As a result, the average close rate for customers who saw the Flash-based avatar was 10% higher than for those who didn't. In fact, average daily sales went up by 10% during the time the avatar was deployed on the product site.
Smallbiztechnology.com, March 11, 2005:
Put a Human Face and Voice On Your Web Site!!
There's so many ways to get one's attention online - streaming video, sounds, blinking graphics and etc. But nothing gets someone's attention more than a "talking head". Someone actually talking to you.
Oddcast makes animated avatars or SitePals that one can place in a web site. These talking heads add LIFE to a web site and definitely grab attention
Web Marketing Today, March 9, 2005:
Unless you can engage your site visitor, he or she may be gone within a few seconds and never find out what you have to offer. I've been experimenting with SitePal's speaking animated characters or avatars and have seen some impressive preliminary results.
My goal was to use SitePal to get the visitor to read what's on the webpage. Here's what I've found so far, doing an A/B split-test employing Vertster Split-Testing System and comparing results using ClickTracks web analytics software, both of which I really like! I used an 18 second message.
Average Time on Site
313 sec. (without SitePal)
417 sec. (with SitePal)
+33% (Difference)
Page Views per Visitor
4.8 pages (without SitePal)
5.6 pages (with SitePal)
+17% (Difference)
SitePal can be programmed to speak a different message each time the webpage is loaded, so you can say one thing to first-timers and another to returnees who may be more serious about your offer. SitePal characters can also respond to visitor questions using a knowledge base and artificial intelligence techniques. If you use geo-targeting, messages can be varied by geographical location of the visitor. This tool provides a number of possibilities to personalize your visitor's experience.
PC Magazine, October 20, 2004:
Didn't catch the Bush-Kerry debates? Or did you miss some of them? If so, you can replay the audio from them, complete with pull-down pick lists that let you jump to certain topics... The debates archives and the accompanying avatars were put together by ElectionMall Technologies and Oddcast.
Read more ...
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