...So who's doing great things in small packages? Why not start with MSN, who recently used an Oddcast avatar on one of their "Mother" microsites, as part of the "MSN Mother of All Shopping" campaign. The microsite, which went live on November 15th (in time to snag online holiday shoppers), allows visitors to interact with the likeness of Partridge Family matriarch Shirley Jones, whose avatar sympathizes, "I know, like most of you, what it feels like to have a few too many people to shop for come holiday season." Go to the microsite to view "Gift List" options, including: For the Ladies, Just Guys, Boys and Girls and The Passionate Ones. Click on the subheading that best describes your giftee and you'll be redirected to the MSN Shopping channel--which announced only days before the "Mother" debuted that it was launching a new set of shopping comparison tools (among other features)...